Communication matters

sorensen visitToday the EESC’s Communication Group met and its guest speaker was Claus Sorensen, Director General of the European Commission’s DG for Communication. He came with a reassuring and positive message. The emphasis in the new Commission will not be on communication so much as on communicating. Indeed, he had come hotfoot from a meeting of the private staff of all the future Commissioners where he had implored them to think about the communication aspects of their work as from day one.

2 Comments

  1. And do you think they will think about communication aspects from day one?

  2. Niels Jorgen Thogersen

    06/02/2010 at 16:36

    Yes, communication and communicating matters. More than ever. But first and foremost, if it engages the citizens. If it to a very large extent is citizens driven. One-way communication is no way. All the new media are at our disposal for the interactive, citizens driven approach. It is just a question of organising it in the right way TOGETHER with the citizens.

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